Searchonomics, Podcasting and Portability

Day one of SES New York included some interesting sessions. A morning session on Searchonomics offered some interesting metrics on the study of search behavior, with Geoff Ramsey of eMarketer and Bill Tancer of Hitwise making the potentially snoozer topic of search behavior seem fascinating. If you want to understand how and when people look for things online, these are the people who know, from the inverse correlation between searches for hybrid cars and SUVs to the fact that the peak searches for diet sites happens on January 1 and drops consistently throughout the year, bottoming out around the end of November every year. Podcast Search hit closer to home with Daron Babin of Webmaster Radio, Ethan Fassett of the Yahoo Podcast Search team and Amanda Watlington of Searching for Profit covering topics related to making your podcast easier to find in the search engines. This is much more complicated than simply submitting a podcast to iTunes and hoping someone discovers you. Darin ...

19:46:49 February 27, 2006, Monday (PST) Source: Jake Ludington's Digital Lifestyle

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