Richard MacManus: John Battelle, Barry Diller Conversation

Barry Diller conversation. John Battelle is speaking to Barry Diller of IAC. John asked straight off: why did you buy Ask? Barry: search box would keep evolving and more convergence through it. They "plunged" into an arrangement with Ask. If they failed and didn't gain share, that's OK - because it (Ask) has "enormous promise". Barry says a lot of things to do: gather a lot of services together that is differentiated as possible. Features are appealing - if they can market them "noisely enough" then that's a way to gain market share. They have a lot of verticals, services, which they can link up to Ask. John: Google is leader in the space and isn't losing share. What comes to mind when you think of Google? Barry: they were first ones to clean the page up - it was a kind of genius. [this is not verbatim btw]. Basically says they're a great product. John asks a question about being an "Internet Mogal". Barry talks about being "distribution agnostic". Things will come through the ...

18:15:08 October 5, 2005, Wednesday (PDT) Source: The Mediaburn Radio Weblog

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