Mobile Social Media - Podcasts in the mountains of Peru

One more way mobile social technology is being used to make a difference. BBC News has a report on how folks in distant villages with electricity for two hours a day, in Peru, are being reached through podcasts - a new pilot project is using podcasting to get important agricultural information to farmers.Some excerpts from the article : "The farmers do not yet have the means to listen on portable MP3 players. But UK charity Practical Action has married old and new technology to podcast twice-monthly updates to eight information centres in the Cajamarca region. Expansion hopes : These telecentres, many of which are run on solar power, automatically download the programmes onto CDs to rebroadcast them on local radio stations. The charity has found it effective to distribute audio material to local people, who prefer listening in their own dialect to being sent the written word.""We are also hoping that the database of podcasts on the internet will be used not just by Peruvian farmers ...

03:51:25 February 16, 2006, Thursday (PST) Source: Dina Mehta: Social Tools Social Networks

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