EPIC 2005 Notes : BBC iCan Project - Stokes Jones, Lodestar

Grass roots campaigning as Elective Sociality (or Maffesoli meets ‘social software’): Lessons from the BBC iCan project - Stokes Jones, Lodestar Am excited to be listening to this paper ... Lee Bryant had spoken of how he used social tagging for the BBC at Reboot7. . Pre-history of the project : - record low turnout in 2001 British elections - quantitative research showed - apathy among voters widespread The original brief : develop a unique interactive community in which people can make a difference in civic life. To participate in democracy. Focus : Biased towards the local, and biased towards action. Why research : belief that the site's success would depend on how well it met campaigner's needs. Research focus : defining iCan's space - grassroots campaigners. Methodology : indepth incontext interviews and capaign office tours, gathering oral histories of specific campaigns, etc Deliverables : results expressed processes, priorities and needs of campaigners. The Questions for ...

11:53:04 November 14, 2005, Monday (PST) Source: Dina Mehta: Social Tools Social Networks

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