Empowering Brand Communities

I'm watching this space .. it's not live yet, but seems to have potential. "An internet blogging network that lets users create content and express opinion on well-known brands and products, is being supported by Honda (UK). The 2TalkAbout site will provide a trusted community-based environment for users with similar interests and tastes to share unbiased information. Honda is the first major brand to commit to the project. Visitors to 2TalkAbout can publish their views, respond to what other people are saying on the community and gain unbiased opinion and information about particular products and services. The Honda-sponsored site (www.2TalkAbout.com/honda) is aimed at anyone with an interest in Honda cars - particularly the new Civic. Although the content will be completely independent from Honda, engineers will regularly log-on to contribute and respond to feedback, providing users with direct access to the brand." [More here.]I've been talking to some clients about building ...

20:38:29 February 21, 2006, Tuesday (PST) Source: Dina Mehta: Social Tools Social Networks

Additional Info