Advertising and RSS

News: Overture Testing Ads Rolled Into RSS. This came across my desk tonight from a trusted source, and I checked it out, and it seems to be real: Overture is testing RSS ads in limited release, on small(er) feeds like this one from the MobileTracker blog. MobileTracker notes the news in this posting: If you’re an RSS feed subscriber you have probably noticed that the feed is now full text. That means you can read via RSS whatever you would normally see on the main MobileTracker page. If we add more content “after the jump” (like photos, which is often the case), you’ll need to click through to see it. You’ll also notice on the RSS feed that there are now advertisements. These are content targeted ads which means they should relate to the topic of the article. The ads are provided by Overture and powered by FeedBurner. We’re proud to work with both companies. Here's what the ads look like. This is what I've been on about for some time now - the inclusion of a major ad network play ...

05:23:06 November 17, 2004, Wednesday (PST) Source: The Mediaburn Radio Weblog

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